Just seen your post and guess lots of responses now from the date you posted.
Wanted to say that we've had the same problems - quite infuriated by it, as we originally had a Superhub 1 router which enabled us to set time/usage parameters for each individual device that connects to the Wifi, independently of each other. This meant the teenage kids could have their gadgets stop at a certain time, without the adults having the same cut off times etc.
Virgin then upgraded us to a Superhub 3 and this function was no longer available but was not told at the time or we wouldn't have upgraded. I was then told that all devices had to go on and go off at the same time, despite the set up screen looking as though we could set individual gadgets. We were also told we couldn't go back to Superhub 1.
This was about six months ago, and was told it would be available in a 'couple of months'. Having called today, I have been told that it isn't ready and no idea if or when it will be. This is really inconvenient, and don't know why it was previously available but no longer available on an upgraded router.
Your post is patronising and simply unhelpful to this thread.
The purpose of this thread is to highlight to VM the demand for MAC filtering as it should be a standard requirement for every ISP taking internet safety seriously.
Of course, the first and most important method of trying to ensure safe web access etc for our kids is to talk to them and give them the facts about internet dangers etc, give them your trust and deal with the situations if they break that trust.
However we live in the real world and things are not always that simple for every family. With the pressures of GCSEs on one side and peer pressures on the other. Our kids DO respect us but I know that many of their friends are on till very late and there are many worrying stories of kids being drawn away with the social media despite parents best efforts.
Surely putting in place cerain restrictions where appropriate like this to help ensure their safety is simply part of being a responsible parent and we will adapt them as and when the time is right for us.