End of Contact offers for renewal

In all the times I've been with VM on and off, the costs after the initial contract end period have always been clear from the start.  Once the discounts end, the full price is applied.  Hence it's important to either have an exit plan, or be prepared to "negotiate" an new discounted price.  In the past I've opted to negotiate a deal, but on the last two occasions I've left.  On returning, I was happy to get the new customer sales deals on Black Fridays. The choice is yours really, there are other suppliers, who not only provide broadband, but still do 12 month deals.

They have to let you know the new customer price for an equivalent package, but don't have to offer you the same price. It is to encourage you to shop around and change provider for a better deal.

The government have recently asked Ofcom to look at this issue again (they work very slowly so don't expect any quick changes), but should they decide existing customers must be offered the same price as new customers, the new customer price will just go up.

1. Liz Kendall’s Key Recommendations for Ofcom
   Look at in-contract price rises again.

2. Undertake a “rapid review” on how easy it is for customers to switch providers.

3. Deliver increased transparency in telecoms bills, which could follow the same mould as “recent changes on electricity bills” to help highlight the costs of specific components of those bills.

4. Consider the possibility of adopting a similar regime to those such as insurance, where new and existing customers need to be offered the same deal.

https://www.ispreview.co.uk/index.php/2025/11/gov-push-ofcom-to-tackle-mid-contract-uk-broadband-and-mobile-price-hikes.html