No More Fast-Forwarding Through Ads on ITVX?

[stavkebabs44]

I'm currently on Maxit TV with a V6 box.  Last night I noticed that the ability to FF through the ads on ITVX has gone (I just get Not Applicable when I try).  This worked fine earlier in the week, so I wondered if anything's changed generally, that I wasn't aware of.

[nodrogd]

Part of an ongoing trend, & a good reason to record anything you want to watch (while you still can) rather than using catch-up. ITV along with Channels 4 & 5 are introducing a paid for tier on their On Demand services that will allow you to escape the adverts alongside getting exclusive content. This brings them in line with other streaming apps & ensures they don't lose out on revenue from advertisers.

https://support.itv.com/en_us/why-does-itvx-have-ads-SyiLnw7j

[stavkebabs44]

Yep, well aware of that, but my question was more about whether this has changed, which is still present on https://www.virginmedia.com/virgin-tv-edit/tv/itvx-how-to-watch-and-best-new-shows-and-movies

[Daniel_Et]

Hi @stavkebabs44, thank you for your post.

At the time of publishing that article (1st February), the information was correct. The situation has since changed.

Regards,
Daniel

[paulhalford]

Do we know in what way 'the situation has since changed'? Why? Due to whose decision? 

Virgin Media made a great deal of the ability to fast forward adverts on ITVX content but this change hasn't been reported to customers as far as I'm aware? It's made ITVX content far less appealing to watch as their advert breaks are so very long. 

[nodrogd]

---

@paulhalford wrote:

Do we know in what way 'the situation has since changed'? Why? Due to whose decision? 

Virgin Media made a great deal of the ability to fast forward adverts on ITVX content but this change hasn't been reported to customers as far as I'm aware? It's made ITVX content far less appealing to watch as their advert breaks are so very long. 

---

It's ITVs app. They own it & control its coding/functionality. So if the feature has been turned off, its been turned off by them.

[Joanna_VMC]

I have also been confused by this and I paste in something I just received in an email from Virgin (10 mins ago):

"As an added bonus for Full House or Maxit customers only, when catching up with shows on ITVX, you can fast forward through the ads (not available on Stream). Pretty nifty, eh?"  

I then found elsewhere you need to have the V6 box (as you do and I don't - we have TIVO box) so based on their own publicity it should still be possible for you - if not for me.

[japitts]

@Joanna_VMC 

Can you please post up a screenshot of that email? Showing the date and the FF claim.

[newapollo]

The email doesn't state about fast forwarding through ads, it does however provide a link to the  tv edit page  <<< here >>>   which was published/updated on 20th Sept, which contains the fast forward info.

[Joanna_VMC]

Here is the link.  https://www.virginmedia.com/virgin-tv-edit/tv/itvx-how-to-watch-and-best-new-shows-and-movies?utm_so...

That includes the release date.  You will need to scroll down to para 5 to see the text I pasted in above.

It just wiped out my last reply, but last night I could FF on ITVX.  One-off or a change?  Who knows?

I also don't know why sometimes when you FF you see the image whizzing by and other times just the cursor advances on the bar and the picture remains the same.  Any thoughts?