Sky Sports Plus launch date?

Thursday apparently 

The linear channel swap from Sky Sports Arena to Sky Sports+ will take place from 6pm on Thursday 8th August with a preview of the EFL season. That program will be simulcast on Sky Sports Main Event and Sky Sports Football.

On Friday 9th August the Championship game between between Blackburn and Derby will be broadcast from 7pm on Sky Sports Main Event and Sky Sports Football.   

On Friday 9th August on Sky Sports + (channel508) there is an EFL build up program starting at 7pm, followed by the Preston v Sheffield United game from 7:50pm. 

On the same date the League 1 Barnsley v Mansfield game and the League 2 Chesterfield v Swindon game will be shown from 8pm via the red button on Sky Sports+ as will the Rugby League games between Huddersfield v Catalan and Hull KR v Castleford.

On Saturday 10th August all 30 EFL games will be shown live on Sky Sports,  27 of which will be via the red button on the Sky Sports + linear channel and the Sky Sports mobile app.

EDIT See /watch/sport-on-sky for whats upcoming on all Sky Sports channels including Sky Sports+

Hey arrgee1991, thank you for reaching out with your questions.

The Sky Sports+ app will launch on 360 and Stream on 8 August.

Press the RED button on Sky Sports and the new app is there. (360 only)