I totally stand by my previous suggestion of recording programmes rather than rely on apps & streaming, but...
I must apologise, and being on Maxit myself I've had a play with ITV-X (really don't use it much/at all) it is indeed possible to fast-forward through the lead-in adverts and through programme content. It's damn-fiddly though, prone to random black screening and needs constant pause/play button presses to get anywhere.
Nowhere near as seamless as in-house VoD and not a patch on watching a recording.
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