Asked for the price to upgrade to add Sky Sports UHD to my Ultimate Oomph package today which has Sky Cinema UHD and Entertaiment UHD already active. I was told it will be £10 as Cinema UHD is no longer included as part of the bundle so they would have to remove it and then charge me the full £10 to add it back. I am already paying £116 per month (3 x 360 boxes, Ultimate Oomph with 1Gb broadband).
So instead of me upgrading I am now looking at my options to leave totally. I have been out of contract a few months and Virgin are refusing to look at any discounts as I am already out of contract. A few times they have asked me about changing to their new packages which result in less services/channels for more money.