Just for clarity, the theoretical limit for D3.1 is not 10Gbps. D4.0 provides for additional OFDM channels and more bandwidth on the cable plant. The actual capacity depends on a number of factors:
RF Bandwidth on HFC network. Right now VM HFC varies but is predominately 1Ghz maximum. With the number of Video channels, this limits the downstream Docsis capacity to 32 D3.0 channels, plus 2 OFDM (192Mhz & 96Mhx wide). Consequently the max cable bandwidth is approximately 2.5Gbps - hence why they offer 1100Mbps to the modem which is shared by all customers on that service area. (it is technically possible to get 3.2Gbps capacity if the RF network is extended to 1.2Ghz, but the modems cannot support it !!)
CMTS Type & software version: 99% of the CMTS in Virgin are 1.2Ghz capable, but the HFC plant is not, so they limit the downstream channels to 1Ghz. Also the CMTS only supports 2 OFDM. There is an emerging standard called "Docsis 3.1 Plus or extended" which enables additional OFDM channels but currently it's limited to LAB CMTS software only.
Modem Tuner Capability: Pretty much all the D3.0 modems on the planet only have tuning capability for 32 x D3.0 plus 2 x D3.1 channels, so rolling out D3.1-Plus would require new modems !!
VM02 roadmap: VM decided to roll-out XGS-PON rather than upgrade their docsis networks to D4.0. New build areas are being done first, but overbuild in legacy areas will follow. Other operators around the world are doing D4.0 which requires CMTS, Amplifier & Modem upgrades. It simply isn't gonna happen in the UK !!