Forum Discussion
- unisoftKnows their stuff
that should have the general taxation removed as Lisa Nandy stated she wasn't considering funds out of tax. Many streaming services like Amazon, Netflix and Disney are either doing live streams or ventured into it from time to time whilst in experimental phase and thus muddies the water.
- goslowAlessandro Volta
Successive governments have had a habit of chucking out ideas into the public domain just to see what the reaction is. All these suggestions about the next funding model for the BBC are nothing more than that at the moment IMO.
- Roger_GoonerAlessandro Volta
The TV licence fee looks increasingly unsustainable. I think it will be replaced by advertising on BBC channels or some sort of hybrid system of a licence for main BBC channels such as news, documentaries, children's programmes, light entertainment (in part) and radio with charges for premium content.
- MrHalfAsleepCommunity elder
Just whack the licence fee in with an ISP/TV tax. Get the ISP's to collect it for you. Since TV's are basically computers now, not to mention it's merely another streaming device. Downside is folk may switch off in droves; bad for business and everyone. You could also do something with router connections; i.e. have an ethernet connection (labelled with a screen icon or the letters TV) for a TV directly on the router, that works a bit like an aerial (aka antenna) connection.
- goslowAlessandro Volta
Roger_Gooner wrote:
The TV licence fee looks increasingly unsustainable. I think it will be replaced by advertising on BBC channels or some sort of hybrid system of a licence for main BBC channels such as news, documentaries, children's programmes, light entertainment (in part) and radio with charges for premium content. (Quotes function still broken)I also think this is the most likely outcome. There might be some kind of BBC 'Lite' on free to air TV showing a very basic menu of news, children's programmes, lots of repeats and some generic new stuff that is cheap to produce. BBC Lite might be paid for via a reduced-cost licence fee or a stealth tax added onto some other industry/service or adverts. The BBC will make up the rest of its income from adverts and/or subscription services. The BBC has heavily promoted iPlayer in recent years so I would guess any paid-for future BBC will be via online services.
- cje85Trouble shooter
I think Advertising on the BBC is the least likely outcome as it would cause so much damage to existing commercial media. If a company spends £5m a year advertising on ITV and suddenly they can now advertise on the BBC, they either increase their advertising budget (and ultimately us consumers pay for that) or cut their spend on ITV, which reduces ITV's income and means some programmes/services will need to be cut back or axed.
Advertising on the BBC is seen as an easy solution but really it's the worst of all worlds, for both the BBC and current commercial broadcasters.
- Roger_GoonerAlessandro Volta
You are assuming that advertising budgets will remain static if BBC moves towards an advertising model. This is not a certainty because the very intervention in the ad market by BBC can change a lot. Here are some possible scenarios which could limit the damage to PSBs if BBC does advertising.
One is that high-quality ads by BBC will tempt new advertisers or persuade existing advertisers to switch some of their spending on digital ads on social media platforms back to TV.
Another is if BBC limits its ads to premium content and iPlayer. Another possibility, widely adopted by streamers like Netflix and ITVX, is the "freemium" model (free with ads, or paid without ads).
it's also worth bearing in mind that although ad revenue forms the bulk of PSBs' revenues, they also make money from other sources such sponsorship of certain programmes, digital ads and international sales of their TV programmes. I can certainly see more focus on these if ad revenues come under further pressure.
- Client62Alessandro Volta
Access to all other non BBC live commercial or streamed content should not be dependent on funding the BBC, it is just not logical and not equitable.
The BBC's low grade entertainment ( so many soaps et al ) and slanted / selective news coverage is why folks are increasingly objecting to paying.
The advent of Netflix streaming live sport will soon become a new doorstep trap used by dishonest ( commissioned ) BBC licence fee door to door teams aiming to catch out the unwitting.
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