Perhaps you have something to this on your TV
I have a Sports Alert set up on my LG TV and a message appears in the bottom left hand corner when there is a goal scored, and it also shows the full time score for the teams I've selected.
I can go into the app settings to either remove individual teams or turn the Alarm function (which displays the scores) Off
Sounds to me like that pop-up is part of the programme, in which case - no you'd need to complain to the broadcaster.
If you could take a picture of it, and add it to this thread, we may be able to advise otherwise.
Never seen that and I record a lot of football.
Virgin wouldn't be able to add that pop up to a TV broadcast.
Thinking outside the box if you are a Newcastle fan and have an android phone and TV with notifications about the game and the 2 are paired then who knows.