Copy/pasting my comment from another thread here to make clear that Oxo29 is not the only one having this problem. I’ve tried speaking to Virgin Media on the phone 3 times regarding this, but ironically each person that I’ve spoken to doesn’t even seem to comprehend that there is a thing called “Sky On Demand UHD”, which is part of “Sky Entertainment and Cinema Ultra HD”
I have the exact same issue. I have looked through every inch of Box Sets & Movies (and every other part of the Virgin TV 360 interface) hundreds of times, and in may case at least I can guarantee there is no button, list, or category to be found that is called either "Sky On Demand", "Sky UHD", "Sky Ultra HD", or the like. So this seems like either a bug, or a silent "downgrade" by Virgin Media.
The only way to access Sky UHD content that I know of is to navigate through all the confusing menus until you get to "Sky Cinema" (no UHD, or On Demand mentioned in the name for that section), and then go to "All", and there you will find 1002 movies. And once you get to that screen, you need to click on each movie to manually check whether it is offered in HD, UHD, or both. There is also no filtering function to easily find all the UHD movies from what I can tell, making it a really tedious and annoying process trying to find Sky Cinema movies that happen to be available in UHD....
