It is real.
I just confirmed with Virgin Media directly.
However, as reported here, the link doesn't seem work for many. Well done Virgin, once again you've proved your quality is consistent. Low, but consistent.
Foolish of me, this morning I tried to both call them and use the live chat to see if I could get answers. After long waits and being sent from person to person, I solved nothing. In the chat I was told that this was managed by the Marketing team and they had no way to reach out to them 😒.
Anyway, leaving this here in case a moderator is bothered enough to help us, as phone and live chat will not take us anywhere.