Plenty of options to choose from in mobile providers. Lots of people stick with the landline on VM, as you say, because it is bundled. But, if a VM customer is considering a rethink of all services,they could consider if they really need/want the landline as it seems to offer increasingly poor VFM IMO and comes with hefty time restrictions on when it can be used and for how long on each call.
Plenty of VM customers keep the landline service, but never use it, which is also somewhat environmentally unfriendly to run and maintain all that infrastructure for no particular purpose for some people other than to keep VM's landline service as a going concern.
This might mean the customer ditches VM altogether for a provider that offers greater flexibility in what services it offers and that choice, in turn, might be limited for some based on where they live and what speeds they can get. That said, can't help but think VM's 'bundle' model of pricing is running out of road IMHO.
