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Virgin Media Staff
Virgin Media Staff

Virgin Media is launching the UK’s first dedicated 4K ultra high definition (UHD) entertainment channel, which will start broadcasting from next week.


The Virgin TV Ultra HD channel will air a line-up of must-see shows in incredible picture quality from Monday 17 September.

The channel will be exclusively available for Virgin TV Full House and VIP customers with a V6 set-top box. These customers can tune into a collection of critically acclaimed dramas, beautifully shot documentaries and get up close to some of the biggest names in music with a selection of hot-ticket concerts; all in dazzling UHD detail and at no extra cost.

The schedule is packed with blockbuster entertainment series such as ‘Start Up’ with Martin Freeman, ‘Masters of Sex’ starring Michael Sheen and political powerhouse ‘House of Cards’ as well as wildlife and nature documentaries set in Zambia and Vietnam, plus gigs from the Rolling Stones, Sting and Imagine Dragons.

A number of these programmes will be broadcast for the first time on UK television, such as ‘Start Up’ as well as ‘Shut Eye’ with Isabella Rosselini and ‘The Art of More’ with Dennis Quaid.

To celebrate the launch of Virgin TV Ultra HD, comedian, author and ‘Love Island’ narrator, Iain Stirling will become the ‘voice’ of the channel for its opening night next Monday.

With the launch of Virgin TV Ultra HD we’re giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality.

From epic dramas and stunning documentaries to the front row feeling of a rock concert, our customers will get closer to the action than ever before – with four times the picture quality of HD. It really is the next best thing to being there.

We’ve shown some of this year’s biggest sporting events in Ultra HD, such as the Champions League and Wimbledon finals and we’re now giving entertainment the Ultra HD treatment. It’s all part of our ongoing investment to give our customers the best way to watch the best TV.

David Bouchier, Virgin Media’s Chief Digital Entertainment Officer


I can’t wait to get behind the mic for the launch of the Virgin TV Ultra HD channel and introduce some brilliant shows in awesome picture quality.

I like the idea of an ultra-high definition channel being championed by a man more known for what he sounds like than looks like!

Iain Stirling


Dazzling detail in glorious ultra HD

Virgin TV Ultra HD will air on channel 999 and broadcast at prime-time until the early hours. The channel will begin broadcasting from 8.20pm on the launch night.

Customers with 4K televisions and a V6 set-top box can take their TV viewing to the next level when watching UHD programming as they will experience life-like picture quality, unbelievably crisp colours and stunning detail.

The V6 is our fastest, smartest and smallest set-top box and offers lightning fast access to YouTube and Netflix in 4K. The V6 is free to new customers taking one of Virgin Media’s bundles (TV, broadband and telephone).  Nearly two million Virgin TV customers have a V6 box in the UK.

Full House and VIP customers without a 4K set can still watch Virgin TV Ultra HD as the picture will automatically adjust to HD quality.  

The new channel continues our investment in 4K UHD programming, following the launch of BT Sport 4K UHD on Virgin TV in August.

We've also broadcast an array of sporting events in 4K UHD including the Champions League Final, the 2018 French Open, Wimbledon Championships, as well as a selection of matches from this year’s World Cup.


What's on Virgin TV Ultra HD:

  • ‘Start Up’ airs on Mondays at 10pm and stars Martin Freeman. The show explores what happens when a brilliant yet controversial tech idea gets funded with dirty money, from three entrepreneurs you would never find in Silicon Valley. 
  • ‘Shut Eye’ airs on Tuesdays at 10pm and is a UK network premiere. It’s a darkly-comic look at the activities of storefront psychics and the underground criminal syndicate that controls them. The series stars Jeffrey Donovan (Burn Notice), KaDee Strickland (The Sixth Sense), Isabella Rossellini (Blue Velvet). 
  • From the producers of ‘Blue Planet’ and ‘Planet Earth II’, Love Nature’s ‘The Big Dry’ will air Monday to Wednesday at 8pm during launch week. Set in Zambia’s Luangwa Valley, this visually stunning documentary series follows the challenges the valley’s wildlife must overcome during the long dry season as they await the life-giving rains.
  • ‘The Art of More’ airs on Thursdays at 10pm and is a UK network premiere. Graham Conner (Christian Cooke), a blue-collar former soldier turned auction house executive, leads a dangerous double life as he uses his secret past to beat the auction world elite at their own game. 
  • ‘Masters of Sex’ airs on Fridays at 10pm featuring Michael Sheen as renowned obstetrician Dr. William Masters who hires sexually liberated, single working mother Virginia Johnson (Lizzy Caplan) as his assistant in carrying out pioneering, intimate research into human sexuality.