Check this page https://priority.o2.co.uk/
As an example, I was able to look at tickets for The Who at Edinburgh Castle today as part of a priority pre-sale before they go on general sale on Friday morning.
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I can see events pre-sale and also order tickets, but I have en extra option. For example, some events I get o2 priority to purchase tickets prior to general sale, but for some I get ‘priority pre-sale VIP’ at an extra cost…wasn’t sure what it was…