That doesn't work for me. There's a Netflix tile within 'Entertainment', but that just says: "If you are interested in adding Netflix on your Virgin Media bill, you'll need to manage your current Netflix plan directly with Netflix and wait until your billing period ends.Once your existing Netflix plan ends, you can add Netflix to your Virgin Media bill when you restart your plan – either on the Virgin TV box or in My Virgin Media."
I've tried that multiple times, but still no joy.