Righto, we have a branding issue here!
There is the standard OnDemand programmes, which are branded as ITV-Hub when you play them - these have the standard 30day CatchUp available, and the first episodes of these dramas are indeed available on there.
If you use the ITV-branded app.. Home > Apps > All apps > ITV, the complete series are available for watching there if you don't want to wait for the broadcast showings.
The BBC are doing similar with many new series - broadcast slots with the standard CatchUp, and then the iPlayer shows the complete set before subsequent broadcast.
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