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Why isnt sky atlantic part of the 2019 sky virgin media agreement?

Why isnt sky Atlantic included in the 2019 sky virgin media agreement? Are discussions still ongoing or planned?

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Re: Why isnt sky atlantic part of the 2019 sky virgin media agreement?

..because Virgin Media and Sky couldn’t come to a negotiated deal over its inclusion. Sky want to keep it exclusive.

As a Very Insightful Person, I'm here to share my knowledge. I don't work for Virgin Media.

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Re: Why isnt sky atlantic part of the 2019 sky virgin media agreement?

I still think content providers should be separate from content distributors and that they should have to offer the content to all distributors at the same price.

anyway..

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