Quite a simple question really, what are the plans from VM regarding beefing up their UHD/4K output?
Time to sort it out or people will start walking, including me!
That's exactly what Sky probably want you to think, only to find - as other posters have commented - that the grass is not necessarily greener. I'm not saying any one platform is better for such things, but that when it comes to pay-TV platforms, public perception doesn't always reflect reality.
Sports fans have to examine multiple platforms these days as you cannot always get everything you want from one platform.
VM cannot provide Sky Sports 4K.
Bt TV cannot yet provide all 11 Sky Sports channels (and you need an aerial).
Sky cannot provide BT Sport 4K and still lacks the Amazon Prime app on Sky Q (and you need a dish).
And now you've got Amazon Prime which will be exclusively streaming 10 Premier League matches live, being six on 3 December and four on 4 December, under a 3-year deal. Amazon Prime also has an exclusive deal to stream the US Open tennis.
For me, I get most of what I want from VM's Full House Sports bundle and filled the gap with the purchase of an Amazon Fire TV stick last year. I'll live with the lack of 4K and haven't even bothered to pay more for Sky Sports HD.