Great - so can you clarify what you mean by "even though I'm subscribed and it loads the channel"?
When you browse to a Sky-UHD film on VoD, you should see one of two prompts, Either "included in your package" and the ability to "watch now" or "upgrade to watch".
When did you add the Sky UHD-VoD add-on to your account? If it was in the last 24-48 hours, try following Home > Help & Settings > Help > TV Care > I'm missing some channels. It's primarily for broadcast channels rather than VoD, but certainly worth a try.
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It states I’m subscribed and was done about 4 days ago, when I put a film on via sky on Demand I would expect a hdr format to be listed when I press info button on tv as I get with Netflix and bbc. I would also expect brightness to get automatically set to 100%.
It shows the film but I believe without UHD
i would also expect Dolby digital plus or atmos but only get Dolby digital