There is an issue of branding here.
You have the normal "OnDemand" programmes, accessible via your TV guide & menus, and anything from ITV on here has "ITV Hub" branding on it. In the case of Finding Alice, this is currently acting as a 30day CatchUp facility.
If you have a V6 box, you have access to the ITV-provided app via Home > Apps > All apps > ITV. This is where you'll find the complete box-sets that ITV are advertising.
The BBC are doing very similar via the iPlayer, and C4 too.
I'm a Very Insightful Person, I'm here to share knowledge, I don't work for Virgin Media. Learn more
Have I helped? Click Mark as Helpful Answer or use Kudos to say thanks