Full House package doesn't include Sky Cinema - this is a premium add-on.
The only means by which Sky Cinema is "inclusive" is if you're on one of the Ultimate Oomph/Ultimate Volt type bundles which are essentially Full-House plus premium add-ons. Even in this case, Sky Cinema is itemised on your contract & bills.
If you check your contract/bills, is Sky Cinema shown? It's around the ~£20/month mark as an add-on if not.
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