Hi,
I have a similar issue. I upgraded and this includes Sky Cinema. I can watch films on live TV and I can record them on my Virgin box, however, if I try to watch a Sky Cinema film on demand it says I need to upgrade.
I am able to watch films on demand on my laptop using Virgin TV Go.
I have tried contacting Virgin via WhatsApp but they have not got back to me yet.
Thanks.
** Update ** I am new to the forum and I have now posted this as a new post but couldn't work out how to delete this one!