Probably because it isn’t part of your normal package.
The children’s channels were on a free promotion that has just ended.
https://www.virginmedia.com/virgin-tv-edit/tv/new-kids-channels-player-package?_gl=1*7tqy6w*_ga*ODUy...
VM BB TV Landline. Vonage 2nd line. Freeview/Freesat HD, ASDA/Tesco PAYG Mobile. Customer since 1993
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