Hi kirk1690,
I too saw the full screen message regarding tailored ads after rebooting when I noticed my box was on channel 100.
The ads were already on the box before the update, and the option was already there previously under Settings > System > Tailored Ads.
I already had the choice between tailored or general ads before the update. I'm not certain but I think the only difference is in the wording as I had previously opted for tailored ads. The wording just makes it clear that VM collect information about your viewing habits unless you turn it off?
Dave
The Service you do for others is the rent you pay for your room here on Earth - Muhammad AliI don't work for Virgin Media.
I'm a Very Insightful Person, I'm here to share knowledge. Learn more
Problem solved? Click to mark as a Helpful Answer, or use Kudos to say thanks
The do's and don'ts. Keep the community welcoming for all.
Follow the house rules