How did you subscribe to sky cinema free for one year?
Upgrades placed over the phone are usually actioned immediately.
Any other method normally takes 2 or 3 days working days as the changes need to be input into the systems manually.
Thanks for posting and welcome to our community 🙂
Sorry to hear you're having some issues watching Sky cinema, can you confirm if you're trying to watch via the TV or TVGO?
Has there been any change since your post on Sunday?