It has been like this since I have had Virgin
The quality of HD on the live football from Sky has never been good
Some games are better than others but NEVER the same quality I used to get from when I had SKY
It was announced back in 2019 that 4K footy was coming to Virgin in 2020 and that still has not happened
A decent regular HD picture for SKY football would be nice instead of the soft washed out rubbish we have at the moment
And before anyone chips in, I do know the difference between an SD and a HD channel and my set has been calibrated to be the best it can be so it is not my tv