I don't think the express were the only ones taken in by virgins clever marketing announcements, not only on this but also making the 360 mini boxes sound like they don't need a cable connection.
The unfortunate thing is they have left themselves with 2 tiers of ultimate oomph, 1 with UHD and 1 without, will this be increased to 3 tiers if and when Sky Sports UHD becomes available.