What are you watching when you want to skip the adds. If it's live TV you can't skip the adds, if it's a recording you can press the > next to the OK button to jump in 30 sec intervals, or the >> to fast forward through them, there are 4 speeds to the fast forward (>>) button activated by 1,2,3, or 4 presses of the button if you press it 5 times it goes back to the start or the slowest. You can also skip the adds on the ITVX app but not I believe on any of the other App's but I don't use all of them.
