Hi, it's Virgin Media. As the coronavirus is causing such an uncertain time for everybody right now, we won't be raising our mobile plan prices in line with Retail Price Index inflation in 2020. So, your monthly mobile plan cost will stay the same this year. For info, see virginmedia.com/rpi. Take care.
VM are driven purely by shareholder interests (and it is easy to argue that's right) so this decision isn't some charitable behaviour, it will be driven by commercial considerations, and a view of whether the company is better off holding prices constant or not. I'd guess that this is actually driven by competitors offering much better deals, in which case VM mobile customers should keep an eye on Uswitch, Moneysupermarket etc.
Check how much you're paying VM, and (so long as you're not locked in contract) go to the price comparison site of your choice and see what a SIM only deal would cost you for the same data, texts and minutes.
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