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Netflix still only 7 Mbps on 4k on Virgin

I've read that netflix is increasing bit rates, but checking today it's still throttled on my VM connection.  

Given VM has the fastest speeds, and most netflix content on VM is served by CDNs in VM data centres, can VM please explain why there are still streaming restrictions

https://thenextweb.com/apps/2020/05/15/netflix-4k-coronavirus/ 

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Alessandro Volta
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Re: Netflix still only 7 Mbps on 4k on Virgin

Virgin don’t throttle connections.

They’re  not the ones limiting bandwidth.


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Re: Netflix still only 7 Mbps on 4k on Virgin

As stated in the article you posted the link to:

"So far, the change has been noticed in Denmark, Norway, and Germany, but it appears Netflix is opting for a gradual rollout. “Please note, we are working with ISPs to help increase capacity,” Netflix said in a statement. “In the last month alone we have added four times the normal capacity. As conditions improve we will lift these limitations.”"

So until Netflix decide to include the UK in this rollout there is nothing VM can do, regardless of speed. I believe the countries listed have eased lockdown measures more than the UK has so far so maybe that is driving the rollout of the change in each country.

It is unlikely staff will comment publicly on any ongoing discussions with Netflix as they will almost certainly be classed as commercially sensitive information.

Netflix are the ones in control of this so you would be better asking them when the change will happen in the UK.

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My setup: V6 TV box, M350 Fibre broadband with Hub 3 in modem mode connected to a Netgear R7000 router. Telewest/VM user since 2001.

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Re: Netflix still only 7 Mbps on 4k on Virgin

The discussions would only be sensitive if VM don't have the bandwidth.

Assuming they do have the bandwidth then VM missed an opportunity to be the UK network that didn't throttle streaming speeds during lockdown - most netflix content is served from VM data centres and usually refreshed once a day

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Re: Netflix still only 7 Mbps on 4k on Virgin

Netflix uses caching services. they only cache some content. Normally new releases and most watched.
The local cache servers do not contain everything.

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Re: Netflix still only 7 Mbps on 4k on Virgin

Assuming something in the netflix top 10 is cached on an open connect embedded deployment inside VMs own network, then that's my question. Why are they still streamed half speed at 7.62 Mbps

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Re: Netflix still only 7 Mbps on 4k on Virgin

All major ISPs run Netflix cache servers now but there is still a risk the the path between you and the Netflix server embedded in the ISP network could become congested, although I think the stream reductions were rather overcautious.

BTW there is some info about how the cache system works at https://openconnect.zendesk.com/hc/en-us/articles/360035618071-Fill-patterns

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