Unless you were trying to watch a game on Sky Showcase which is available in SD on all packages except Player and Mixit (which generally doesn't show football, yesterdays game was an exception) then you need to download and use the Sky Sports app, and log in with your VM credentials .
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Re: Having problems watching sky sports football on virgin go
Hi when I’ve logged into the sky sports app via virgin go app it says device limit reached contact your service provider. I can watch everything on the virgin app including football on bt sports but it’s just sky I have an issue with