This hasn't been asked for a while so I thought I'd give it another go.
I've been a Virgin Media customer for years. We also haven't bought any TV bundle for years as we are part of the Apple eco system and use Apple TV. We've used a TV tuner to get access to live TV but it's not ideal and we would love it if we could just stream live TV and would happily pay for the privilege.
It feels like Virgin are well place to offer a solution that could work for all their customers as they already have Virgin TV Go. Is there any chance at all of Virgin offering live TV streamed to an Apple TV app?