Cables can and do fail (I have had several do so) - so first job change to a new Cat6a one (for better shielding).
Next check that the network card drivers are up to date and that it hasnt defaulted down to 100mbps - look in the network settings.
Also to do it properly and rule out software issues can you do it this way...
___________...........
Connect a 1GB enabled computer/laptop, with up to date drivers, via a NEW and working Cat5e/6a ethernet cable, directly to the Hub which you have put into “modem mode”
(
https://www.virginmedia.com/help/virgin-media-hub-modem-mode ).
This ensures that NO other devices can be connected
Test speeds at
https://speedtest.samknows.com/ - try on 2 different browsers.
If they are still low – boot your device into Windows safe+networking mode - to disable any potentially interfering software - and try again.
There are many posts on here (I have a list of ~30!) where QoS software, unknown/flaky software, old network card drivers, corrupted browsers, bad cables or other connected devices are limiting speeds on tests.
Report back what that gets.
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John
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I do not work for VM. My services: HD TV on VIP (+ Sky Sports & Movies & BT sport), x3 V6 boxes (1 wired, 1 WiFi, 1 on PA) Hub5 in modem mode with Apple Airport Extreme Router +2 Airport Express's. On 250Mbps, Talk Anytime Phone, x2 Mobile SIM only iPhones.