Hi sambloor,
Thanks for your post and it's a great question 🙂
As already answered above, this is a cable that is connected to our network to allow you to get services via a Quickstart service. What this means is that if you were to place an order, we would send the equipment out for you to plug in yourself so no need to wait for an engineer.
If you wish to check out our new customer deals, you can do this here: Bundles
Please let us know if you have any further queries or questions.
Thanks,