This is highly ironic given how the British govt & media have been going for the "Freedom and Democracy" angle on the whole Russia / Ukraine situation.
Not really VMs fault, but it would be nice to see some pushback from UK ISPs against this sort of thing. Things go downhill fast once the government starts banning websites. It appears that the order came from a minister rather than a court. Would definitely be worth challenging its legality and compatibility with Article 10 in court.
Personally it would be a major selling point if an ISP took a stand against censorship on behalf of its customers, even if they charged a little more to fund legal costs.