Purely at a guess, there may have been changes to the price when the UHD-VOD add on was launched back at the end of February. At that point, existing UO bundles didn't have the add-on, but "new customer" ones did.
Don't quote me....
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I can't say exactly when this deal may have changed, but the offers displayed on our site may only be available for a limited time and the prices of our deals are always changing with new offers being available where ever possible.
Thank you and so sorry I couldn't be more specific.