You can re-route it yes, but you can't make any modifications to it like shortening it etc.
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A simple conduit is a sound idea whenever going through walls, whether that's coax, ethernet or power cables. For data or coax any short section of plastic pipe that the lead (and plug if relevant) will fit through is suitable, then seal as appropriate, but in a manner that would permit easy cable replacement in future.
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If you need for us to re-route the cabling then an engineer visit can be arranged to perform the work, but there would be a £99 charge in order to do so. You can find out more about this via our Price Guide.
If you'd like to proceed with that, please let me know and I can then send you a private message to discuss and arrange.