Apologies Ernie at my rant. It is not directed at you personally.
My reaction to the use of the term 'generous discount' and the arrogate imbalance of consumer-corparate contracts:
1) Economic drivers are not a vaild reason to increase the price
Virgin knew the economic situation in September. All the current economic drivers were well-known at the time. The forecasts for 10% plus inflation were all over the news.
2) Investment in technology is not a valid reason to increase the price
Virgin Media and all other Communcation companies have to invest every year, there is nothing new here. The planning cycles for this are measured in years. Virgin knew the situation in September . Of course investment costs have been effected and I refer you back to 1).
4) The discounts are standard pricing; they are not generous.
Virgin Media introduced the current pricing practices focused on providing discounts to new customers and extracting as much as possible from existing customers; Virgin Media and every consumer capable of haggling knows this. The sad fact is that the vulnerable are penalised because they are incapable of haggling and consumer loyalty has been destroyed by the inevitable erosion of trust.
Additionally, I notice that Virgin Media has opted to use RPI instead of CPI like most their competition, roughly an extra 3% more than competition added every year; no doubt more generosity from Virgin Media.
5) Contract integrity no longer exists with Virgin Media
My 18 month contract was agreed in September 2023 and Virgin Media is not going to honour the prices; that's 5 months into an 18 month contract; from the points above this is clearly unreasonable.