Ofcom has stated that Early Termination Charges is detrimental to Customers wishing to Switch to another Provider.
So, what method does Virgin Media has to ensure that Customers do not Switch Providers near the end of their contract term? If anything, Virgin Media should lure and encourage customers to stick with them by reducing the per month charges to encourage loyalty from existing customers, and NOT disappoint them by Hiking the prices at the end of a contract. Hiking of Prices should ONLY been done in line with the "Retail Price Index" and WITH the approval of Ofcom.
prices aren't hiked at the end of a contract, they revert to the original price. the price you are paying when a new customer is a discounted price - something ofcom encourages to make customer switch all the time.
Thanks for getting in touch and welcome to the community 😄
The new offer you get when you sign up is as has been mentioned a welcome offer so the 'price hike' you refer to at the end of this offer is not a hike but the standard customer pricing, something that is well advertised on our site and on the following link:
That may be true to an extent, however for a new customer, they also have the added costs of supplying equipment and sending an engineer round to set things up. For an existing customer looking for a new contract, they don't have these costs...