thats what it means - you need to ring retention now or soon and see what they will offer - its unlikely to be the price you pay now if that was your joining price
do a bit of research and find out what other isp's are charging - dont worry that they may not offer the same speed then ring - only speak to the UK they have more offers usually - if you get offshore either hang up and start again calls are picked up on first basis whoever is next so its a bit of a lottery - or you can tell them you want to cancel - that usually gets you transferred to a UK agent - once you have that just ask about deals
if you are not happy then you can give 30 days notice thats likely to get you a call back from outbound retentions - not guaranteed but likely - they will try and make you an offer good enough for you to stay - its a one off - take it or leave it - if you dont accept it dies - if you ring back it will not be there for you
dial 150 or 0345 454 1111 and follow the prompts to - 'thinking of leaving us' - dont worry about that they do much more - open 8am -10pm 7 days a week - should take you to a UK call centre
theres a freephone number 0800 052 0422. You need option 4 to speak to retentions
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Tony