We had a rep knock on last night asking if we'd considered switching to Virgin Media - told him I'd love to but we can't get it on our street. He said he's pretty sure we could as he's just signed up our neighbours behind us and to the bottom but checked our postcode and said it appears not. He advised contact to see if the post code had been missed. It's WA9 3ZR. I did the cable my street request a few years ago!
Hopefully it's just a case of a missed postcode on the list!