Virgin Media has no plans to reopen its network of retail stores once lockdown has been lifted.
It means the permanent closure of 53 outlets across the UK.
The Liberty Global company said it had taken the “difficult decision” as a result of changes in consumer behaviour.
341 staff are affected by the change all of whom will be offered jobs elsewhere within the company.
“We are focused on delivering the service customers want, in the ways they want it and at a time and place that suits them,” said Rob Orr, executive director for sales, Virgin Media. “By creating new jobs in our most popular care and sales channels, we will be better able to provide our customers with the top service and support they rightly expect while retaining our talented workforce.”
Virgin Media has been building its customer service department and plans to create 300 customer facing roles who would work from home using new techology that’s been trialled during the pandemic.
In March, Virgin Media announced plans to recruit an additional 700 engineers as to enhance its customer service.