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Virgin a "degraded brand"? Judge to decide

Cardiffman282
Knows their stuff

Virgin Enterprises is suing Brightline, a transport company owned by Fortress, the New York-based investment manager, in the High Court over about $250 million in fees that it says it is owed from a 20-year branding deal.

Brightline says it will not pay because the Virgin brand has become “degraded”, triggering an escape clause in the contract.

The hearing is set for July. 

 

I'm not a Very Insightful Person (just a little bit, sometimes). I don't work for Virgin Media (but then nor do any of the offshore customer service agents).
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