M100 price!...

[Elmo46]

Can anyone explain to me why... M100 broadband only is £44.00 p/m... And M100 with a landline is £27.00 p/m...? Doesn't make sense to me.

[Andrew-G · Accepted solution]

Most customers will use a landline for outgoing calls, but even if they don't use it for outgoing calls, behind the scenes telcos get paid wholesale rates for incoming call traffic, so there's money to be made from people calling you.  I can't be bothered to check whether it still applies, but it used to be the case that VM even charged the originating telco for "ring tone no reply" calls, meaning they made money if you had a landline installed and never answered it.

[Roger_Gooner]

Once the network infrastructure is in place it costs little to provide and maintain landline services, and these days VM needs its techs to do less work on phone sockets as handsets are connected to hubs for new and moved customers. So, by encouraging customers to add landline to their broadband at low prices these customers will quite likely become that bit more tied to VM, and will earn some money for VM when they make chargeable calls.

Furthermore, the number of landline customers isn't trivial as it's over 4.6m, and as most of these are capable of moving to Sky or BT you can see why VM would be keen to keep them.

[Tudor]

Landline is always good for calling VM on 150 when you have any faults or network problems.

[Graham_A]

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@Tudor wrote:

Landline is always good for calling VM on 150 when you have any faults or network problems.

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Worth adding for completeness that 150 can also be used from a VM mobile to contact VM.