I have recently sent my son a number of texts which have been charged at premium rate. The same number has been used 3 yrs plus, it starts with 44 and he is uk based. Many other numbers in my contact list are +44 numbers and they don't come up as premium rate numbers, so why should this. This has only just started happening in Dec 15. anyone know why please ? Virgin customer rep reckons I would have to change all my 44 numbers to 07 etc........ Cannot see this is correct at many people when they text you, their number would auto default to 44 and then when you respond to std text you get a premium charge through no fault of your own.