Capture a permanent record (screenshot, email etc.) which shows your install date is 20/7/24. It will be necessary if you need to claim compensation for any delay.
https://www.virginmedia.com/help/billing-and-payments/automatic-compensation
The external work can be done right up to the day of installation but if VM is notifying you of a delay you may be in for a wait.
The external cable work is typically handed to external contractors who VM seem to have little/no control over.
Keep good records of everything as you go along in a timeline format along with accompanying evidence.
Read some of the many delayed installation topics on here and you will get an idea of what can happen.
Not to say that will happen in your case. The outcomes and timescales are often random.