On Thursday, we will be launching the UK’s first broadband tier designed specifically for online gamers.
“VIVID 200 Gamer” has been designed in collaboration with gaming organisations including leading UK eSports group, Gfinity, to put the fastest-widely available broadband connectivity into the hands of online gamers regardless of platform.
The new tier will be an add-on to our current top broadband package and will offer download speeds of up to 200Mbps and upload speeds of 20Mbps.
The connection will be totally unlimited meaning players don’t need to worry about download caps and, with the fastest widely available upload and download speeds, online gamers can look forward to lower pings and latency giving them a competitive edge over laggy opponents. Gamers can focus on gaming with enough bandwidth left over for the rest of the household to stream music and movies.
Streamers and casters will also benefit significantly from the increase in upload speeds giving them reliable connectivity to broadcast live in HD directly to sites such as Twitch or YouTube Gaming no matter the time of day they are streaming.
Streaming games online is becoming ever more popular. Last year on Twitch alone users streamed 241 billion minutes of video - or 459,000 years' worth. This works out at around 20 billion minutes of video per month, up from 16 billion in 2014.
VIVID 200 Gamer will be available from 1st September and will cost an additional £5 per month above the VIVID 200 tariff which has download speeds of 200Mbps and upload speeds of 12Mbps.
Recent research from Ofcom* has shown that in 2015, four in ten internet users (41%) have played games online, with close to one in four internet users doing so weekly (23%). This weekly gaming figure rises to almost four in ten internet users (39%) amongst 16-24 year olds.
According to a quarterly GameTrack** survey carried out by Ipsos Mori on average, 11 to 64 year-olds spend 8.8 hours per week playing games. Consoles and computers were the most popular devices used to game.
Our VIVID 200 offers the fastest widely available broadband. This is more than two and a half times faster than the top widely available speeds from BT, TalkTalk and Sky meaning that a whole household can game, stream movies, music and more all at the same time.
We have also been the headline sponsor of the UK’s biggest gaming festival, EGX, since 2012. This year we have partnered with Activision to showcase the latest chapter in Bungie’s BAFTA award-winning Destiny franchise.
* Ofcom ‘Adults’ media use and attitudes’ report 2016 P.91http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/adults-literacy-2016/2016-Adults-m...
** GameTrack Digest: Quarter 1 2016 by IPSOS Mori commissioned by ISFE, the Interactive Software Federation of Europehttp://www.isfe.eu/sites/isfe.eu/files/attachments/gametrack_european_summary_data_2016_q1.pdf
