Thanks for the clarification BenMcr.
From the provided link
Services available to Virgin Media Broadband and Virgin Mobile Subscribers
19. Existing Virgin Media broadband customers who have not opted out of the Virgin Media WiFi service and all Virgin Mobile customers will be able to access the services by configuring their device using their existing Virgin Media password to sign in to access the services. Mobile users can access the service by way of the Virgin Media WiFi application. This will use details from the Mobile SIM card to access to service.
20. Access to the services is included as part of a customer’s subscription to Virgin Media Residential broadband services and/or as part of a customer’s Virgin Mobile pay monthly contract or Pay As You Go contract.
As a Virgin Media residential broadband customer, your Super Hub must be opted in and the broadband service must be active. If your Super Hub has been set to modem-only mode or to 5Ghz-only mode, this Super Hub will be opted out of the service and you will no longer be able to access the Virgin Media WiFi service elsewhere.
21. Virgin Mobile Pay As You Go customers will require a valid ‘Your Account’ account and will have to have topped up at least £10 in the last 30 days in order to be able to access the services.
22. The service will be available until such time where WiFi connection is lost, until such time that you disconnect from the service or you are disconnected by Virgin Media. You will not be able to access the services if your account is in arrears or if your account has been classified as bad debt.
This seems to be in total contradiction to your posts #16 and #25 in this thread. 
Your details and how they are looked after
23. By using the services you are providing your consent to use your personal information together with other information for the following purposes:
a) profiling your usage and viewing;
b) personalising your experience of the services based on your usage and viewing profile; and
c) improving and developing the service.
24. We will share with third parties information about your use of the services in an aggregated form which will not personally identify you. This aggregated data may be used by those third parties for their marketing purposes (e.g. to improve their targeting of advertising based on user preferences).
25. Subject to your consent, we may use your personal information to contact you with information about our products and services, special offers and rewards, as well as those of selected third parties. From time to time, we may contact you by mail, telephone, email, other electronic messaging services (such as text, voice, sound or image messages including using automated calling systems) or fax for these purposes.
According to clause 23 the mere use of the service implies consent has been given. How will informed consent be obtained from users?
26. We will only use your data in line with the Data Protection Act 1998.
27. We will not pass on your personal information to third parties except in accordance with this agreement or where we are required to disclose that information in order to comply with any legal or regulatory requirements.
Thanks again.
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