Why are loyal customers penalised by not receiving the same package costs as new customers ?

[Froghall]

I currently have the Ultimate Oomph bundle and paying £100 per month (which includes a discount) which will increase to £139 on 22nd June (when the discount ends).

As a new customer, I would pay only £79 per month for 18 months, then £139 per month.

Why, after all the years I've been with Virgin, am I penalised this way?

Surely loyalty should be rewarded. 

To add insult to injury, if I try to reduce my package costs by removing Sky Sports and Sky Cinema, then I'll end up paying more !

I hope steps are taken to enforce the same rules now changing in the insurance industry for existing customers to obtain the same rates as new ones. 

[Graham_A]

All that will happen under that ruling is that everyone will pay the same higher rate as new customer deals will be removed.

[gary_dexter]

Because when you were first a new customer you would have been paying less than current existing customers at that time.

Everyone seems to forget that part, however.

Swings and roundabouts.

[Andrew-G]

I'm playing devil's advocate here rather than actively defending VM, but why should loyalty be rewarded?  At VM's new customer prices there's no profit at all during the first 18 months (indeed a moderate loss) after taking account of operating costs, marketing costs, "onboarding" costs, and new connection and equipment costs. 

If a customer is "loyal", they've stayed with the company, and by definition are happy with the balance of price and package, even if they moan about it.  If they're genuinely not happy, then they leave.  If enough people leave, the company go bust, or have to change their pricing.  If insufficient people leave, then the company have it somewhere about right, and replace customer losses with new sign ups.

So you do of course have two options if you don't like the end-of-contract price:

1) Take your custom to another company, and take advantage of their new customer pricing offer.  Sometimes during a customer's notice period VM will make an outbound retention call offering a very attractive price to stay, but don't depend on that happening. 

2) Phone up VM and negotiate a discount.  A skilled player of the Retentions Game can get very close to the new customer price.

[Bengie]

So Andrew, you have access to Virgins books and can see what they make and don't make ??

No way do they make a loss, they are too greedy.

[Timwilky]

I got a card through the post stating i could get 1Gb package to replace my £139 omph package for £110. But would lose on TV.

Surprised as 1Gb is not available in Preston. Customer service confirmed the offer was not applicable. But dropped my oomph to £111 for 18 months.

So I would suggest you talk to customer services to see what they can offer.

[MonkeySee019]

you are not a new customer.
Why do NHS workers and the military also get better deals? That is also unfair.