Hi Kath,
I didn't accept the deal online (but was going to!). I saw that my contract was coming up for renewal and looked on My VirginMedia, which had an offer to renew at my current price of £41.34.
I took a couple of days to look into other ISPs who have much better offers, but thought it would be easier to stay with Virgin Media and decided to accept. Unfortunately when I logged in to renew, the price had risen to £44.06.
I would be willing (with some reluctance) to renew at the originally proposed price of £41, but not £44 - especially when Vodafone are offering me 500Mb for just £29 and Sky for £33. The ball is in VM court now.